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ZebraSci

Project type

Rebrand

ZebraSci specialises in the development, manufacturing, and testing of combination products for the biotechnology, pharmaceutical, and medical device industries. ZebraSci was acquired by our client Becton, Dickinson (BD), a global medical technology manufacturer. The brief was to develop a brand that aligned with BD’s brand guidelines while allowing ZebraSci to retain a unique identity.

ZebraSci brand guidelines

Comprehensive brand guidelines to align with the BD brand

Brand guidelines

Guidelines included logo design and usage, brand positioning statement, tone of voice, colour palette, typography, imagery and iconography

ZebraSci templates

A set of templates were designed to allow the roll-out of the brand globally

Email and Landing page

A follow-up campaign using the new guidelines

LinkedIn posts

Designed and written for maximum impact and engagement

Animated social post

A subtle animation enhances impact while keeping the main message front and centre

Google responsive ads

Designed to work across all sizes and written using keyword research

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